11Giraffes® helps Vital Media® get tire and auto-service Digital Signage Solutions On The Road

Charlotte, North Carolina – Vital Media selected 11Giraffes to fulfill its dBoard® and dB TV digital signage solutions for hundreds of independent automotive service centers and other retailers across North America. The existing Vital Media digital signage network – including several hundred locations affiliated with a major international tire retailer – was transitioned to the 11Giraffes network within the past 30 days. The transition occurred without the need to recapitalize the existing network with new equipment.

Vital Media can now expand its client base more rapidly by leveraging the scalability and efficiencies of the 11Giraffes software-as-a-service media platform, along with 11Giraffes affordable media player solutions. Vital Media content expertise will be made available via brand and automotive product video playlists through the existing 11Giraffes dealer network, creating a best-in-class automotive vertical digital media solution.

“We are excited to announce that Vital Media is now more capable than ever of offering great experiences for our clients and their customers. This partnership will allow us to be even more creative and enhance relationships with our partners and clients.” said Wil Putt, CEO of Vital Media.

“11Giraffes is proud to partner with Vital Media in this significant endeavor. We look forward to working with Vital Media to fulfill the retail media expectations of their base, and to provide the very best in both product and service,” said Rudy Alexander, President and CEO of 11Giraffes. “We welcome Vital Media to 11Giraffes growing content partner list and look forward to the exciting opportunities presented through this partnership.”

About 11Giraffes


Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and in-store audio solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (www.11giraffes.com)

About Vital Media
Vital Media® specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box establishments. Their proprietary dBoard® and digital Message On-Hold® solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.

Vital Media has active customers in all 50 states, Puerto Rico and Canada, and is the only national company focused entirely on full turnkey digital signage and Message On-Hold with an expertise in manufacturer endorsed Co-Op eligibility. The company has experienced three year growth of 473% by empowering independent retailers with global, strategic brand support to maximize their brand and sales opportunities with innovative advertising solutions. Vital Media has been recognized by numerous marketing and business associations, including the 2011 Charlotte Addy Awards, the Charlotte Business Journal 2011 Fast 50 Awards and the 2011 Inc. 5000 List. For more information on Vital Media, visit vitalmedia.com.

11Giraffes Offers Bundled Digital Signage Solutions Through BlueStar

Charlotte, North Carolina and Miami, Florida – 11Giraffes smart business media is pleased to announce a new digital media software and hardware bundled solution available through BlueStar. BlueStar now offers 11Giraffes digital media software bundled with several combinations of commercial-grade media player hardware, digital signage displays and display mounts. This solution combines BlueStar’s expertise in distributing solution-based technology with 11Giraffes robust digital media platform to create a solution for brands seeking reliable, affordable and scalable digital signage. By combining these four components, pre-staged in a single package, resellers may more easily source equipment immediately ready for digital signage installations.

“BlueStar provides a level of expertise surrounding fulfillment of a complete array of retail technology components previously unavailable to 11Giraffes dealer network” says 11Giraffes Chief Technology Officer and Vice President of Operations, Jim Marascio. “We are extremely pleased with their support in assembling these product bundles, and know that our dealers will appreciate the ease this brings to pricing, ordering and installing highly capable, scalable and reliable solutions for their clients.”

“We are pleased to be able to offer 11Giraffes customers a bundled digital signage solution that is both flexible and scalable,” says Josh Spears, BlueStar Digital Signage Initiative Lead. “BlueStar is known for producing real-world bundled solutions for customers who need user-friendly digital signage that works right out of the box. These bundles couple great software with top digital signage display technology.”

Current bundles include various combinations of Outform media players, Philips commercial signage displays and Peerless Pro Universal wall mounts, along with 11Giraffes media player software and BlueStar system integration services. Orders may be coordinated through Josh Spears (jspears@bluestarinc.com) at BlueStar.

About 11Giraffes


Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and in-store audio solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (www.11giraffes.com)

About BlueStar
BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security Solutions technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. Further information about BlueStar may be viewed at http://www.bluestarinc.com.

11Giraffes Partners with Outform to Provide Innovative Android Digital Signage utilizing the iDISPLAY family of devices

Charlotte, North Carolina and Miami, Florida – 11Giraffes digital media solutions and Outform are pleased to announce a new digital media software and hardware partnership. 11Giraffes now supports Outform’s latest range of iDISPLAY digital displays utilizing 11Giraffes media player software. iDISPLAY solutions are now available through the 11Giraffes dealer network.

This offering combines Outform’s iDISPLAY commercial-ready Android-integrated displays and media players with 11Giraffes robust digital media platform to create a solution for brands seeking attractive, reliable, affordable and scalable digital signage.

“Outform’s iDISPLAY devices are incredibly well designed, visually attractive, and capable of presenting dynamic content using 11Giraffes software” says 11Giraffes Chief Technology Officer and Vice President of Operations, Jim Marascio. “We appreciate the thought put into the iDISPLAY product line by Outform. They were specifically built for implementation in commercial environments; and as such, are easy to deploy and manage.”

“We are delighted to have 11Giraffes join our growing family of software partners” says Ben Chanoch, Outform Senior Vice President of Sales & Marketing, “their software integrates seamlessly with our range of tablets and allows easy management and update of the client’s content through a simple yet powerful interface on 11Giraffe’s hosted network. This combination of hardware and content management will provide our resellers with a powerful new tool to create an effective managed network”.

About 11Giraffes


Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and in-store audio solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (www.11giraffes.com)

About Outform
Outform USA, based in Miami,FL, is part of the Outform Group, a global specialist that manufactures displays for commercial applications. iDISPLAY™ is their own brand of interactive digital displays that is distributed through a network of trade resellers worldwide and is one of the industry’s market leaders. The range of products can be viewed at www.outform.com/idisplay.

NBA’s San Antonio Spurs Communicate with Digital Signage Solution by Muzak Texas and 11Giraffes

Charlotte, North Carolina – 11Giraffes, digital media solutions and Muzak Texas are pleased to announce a new digital media partnership for the National Basketball League’s San Antonio Spurs. Muzak Texas is providing digital signage services, utilizing the 11Giraffes digital media platform, in the Spurs’ practice facility.

This digital media solution was designed specifically to accommodate the team’s desire to internally communicate up-to-the-minute daily team activities, team announcements, travel schedule with local city weather conditions, and timely press information relevant for player’s agendas. Multiple displays, located throughout the Spurs’ practice facility work in concert to effectively address the team’s requirements.

“We’re proud to be supporting the Spurs organization, which is recognized worldwide for its track record of excellence.” says 11Giraffes Vice President of Business Development, Jim Laughridge. “Muzak Texas continually partners with best-in-class businesses throughout South Texas as an opportunity to provide innovative multimedia solutions from beginning to end – and even beyond that, with their reliable follow-up support.”

“Plus, our visual designers helped make this connection happen in a way that created a rich, memorable experience for the Spurs,” Brett Balthrope, President of Muzak Texas added.

Additionally, integrated broadcast television allows team members to quickly view league news and programming.

About 11Giraffes


Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and in-store audio solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (www.11giraffes.com)

About Muzak Texas
Muzak Texas is a family owned and independent franchisee of Mood Media. For more than 65 years, Muzak Texas has led the industry in providing commercial media solutions to help companies in the Lone Star State of all sizes connect and communicate with their customers more effectively. Muzak Texas creates experiences that reach more than 9,000 customers every day. We have four offices – San Antonio, Austin, El Paso and Corpus Christi. For more information contact Muzak Texas at 210.223.6383 or visit www.muzaktexas.com.

11Giraffes® Unveils Android MX1 Media Player and Android Software

Charlotte, North Carolina – 11Giraffes®, smart business media and digital signage software solutions, introduces its latest product offering, the Android MX1 Media Player. Available for well under $100, and with a footprint of only 3.8” x 1.6” x 0.4”, this version of 11Giraffes signature media player is perfect for many applications where single zone digital signage is required and client content is predominantly in the form of video and images.

The MX1 was designed as a low cost option for supporting multiple locations in the digital signage market and is an ideal choice to display branded video and images, real-time weather, news, financial market details and sports scores. The plug-and-play platform is an optimal solution for presenting end cap retail displays at an affordable price. The MX1 supports high-definition playback of client uploaded video and imagery, media created using select 11Giraffes templates, licensed video images provided within the 11Giraffes solution, and RSS news, weather, financial, sports and related data available on 11Giraffes platform.

Extensive scheduling features include allowing content to be scheduled by time, date, day-of-week, weather condition, immediate weather or civil alert, by location or among a group of locations, and even by metadata tag. No complex installation process is necessary.

The Android media player software is also available for other media players, tablets, phones, set-top-boxes or enabled-TVs running Android version 4.0 (Ice Cream Sandwich) or higher.

Chief Technology Officer and Vice President of Operations, Jim Marascio, says, “11Giraffes new Android media player software provides a simple-to-install and cost effective solution to reduce the capital costs associated with scaling digital networks. Because of the Android MX1 media player’s compact size and competitive pricing, network operators can inexpensively rollout and manage entire portfolios from a single location on the 11Giraffes digital media platform.”

The Android media player software will be available from the Google Play Android App store on March 1, 2013. Users can easily download the app to Android devices. Further information regarding downloading the Android App and ordering the Android MX1 media player hardware is available by contacting 11Giraffes Vice President of Business Development, Jim Laughridge, at jlaughridge@11giraffes.com.

About 11Giraffes


Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and in-store audio solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (www.11giraffes.com)

GARNER Raises the Bar for a Revolutionary Brand Sensory Experience in the Retail Industry

February 20, 2013, Charlotte, North Carolina – 11Giraffes®, smart business media and digital signage software solutions, released their most cutting-edge retail media technology solution to date – GARNER^SM. This sophisticated software automatically combines music and video to produce an incredible dynamic audio and video presentation never before experienced with an in-store multimedia platform.

GARNER^SM is designed to collect a client’s existing catalog of product imagery and automatically blend this together with their brand music, resulting in a truly unique experience. Using a proprietary algorithm, GARNER^SM extrapolates the key points in musical time to transition every image. To further enhance the audio-visual experience, each image is presented with a different transition than the last. Images and music mix organically and spontaneously. The entire creative arrangement is never duplicated and becomes an exclusive multi-media brand production.

11Giraffes President and CEO, Rudy Alexander, states “The complex compositions that GARNER^SM creates are unique and engaging audiovisual experiences based on the client’s images and music, continuously formulating a unique brand sensory style.”

GARNER^SM works beautifully within any retail environment, regardless of the images or music selection, enabling universal media production capabilities. It even integrates special announcements or newly added brand and product promotions into the presentation with ease.

About 11Giraffes
Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and in-store audio solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (www.11giraffes.com)

11GIRAFFES EXPANDS TECHNOLOGY RESOURCES THROUGH RETAIL SOLUTIONS PROVIDER ASSOCIATION

January 30, 2013, Charlotte, North Carolina – 11Giraffes, smart business media and digital signage software solutions, has recently formed industry alliances with Retail Solutions Provider Association (RSPA) to strategically create productive partnerships with the leading membership group of retail technology professionals.

“Meaningful relationships with industry leaders in retail technology and operations will ensure that we are up-to-date with the latest technologies emerging throughout the retail industry,” says Rudy Alexander, 11Giraffes President and CEO. “Listening to our partners and understanding their unique challenges allows us to enhance the usability of our industry leading digital media software solutions.”

RSPA has worked continuously to create a strong industry voice, providing value and relevance with the core mission of education and certification for its members.

Stephen Gift from RSPA Member Services says, “RSPA is pleased to welcome 11Giraffes to our existing base of over 1100 member companies. As the RSPA has grown, we have been able to become an advocate and strong partner for a much broader spectrum of companies within the retail technology industry, such as the digital signage vertical market.”

About 11Giraffes


Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and in-store audio solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (www.11giraffes.com)

About RSPA
(www.GoRSPA.org) The Retail Solutions Providers Association (RSPA) is the only association dedicated to the retail technology industry. RSPA members include resellers, hardware manufacturers, software developers, consultants, finance companies, and distributors bringing retail technology products and/or services to the marketplace. The RSPA provides education, certification, industry advocacy, benefits and information that assists members with becoming and remaining successful.

11Giraffes Announces BrightSign Media Player Support in Latest Offering of Cost Effective Digital Signage

November 28, 2012 Charlotte, North Carolina – 11Giraffes, a leading, innovative provider of business media software, announces a new relationship with BrightSign, LLC® to support their family of media players. This collaboration allows BrightSign equipment to work directly with 11Giraffes Software as a Service digital signage and supports most 11Giraffes software functionality with a solid-state media player option at a price-point lower than most PC-based media players.

“We’re pleased to add the BrightSign hardware platform to our offering.” says Jim Marascio, Chief Technology Officer and Vice President of Operations at 11Giraffes.  “This relationship allows our clients to maintain the advantage of our functionally powerful and simple-to-use interface with BrightSign’s solid-state networked media players, which come with a history of reliability and high industry standards. Integrating the BrightSign media player with the 11Giraffes software solution provides a sound solution for clients who require digital signage with the proven ability for large scale deployments at a competitive price point.”

The robust and powerful media-handling platform is an impressive player choice for video playback and presentations with solid state reliability. Superior full HD 1080p video and image playback performance combined with 11Giraffes hosted software provides an exceptional choice to create, publish and network presentations with ease and affordability.

In addition to new sales growth, this offering creates strategic opportunities for businesses that already employ BrightSign media players and desire 11Giraffes services, along with businesses presently utilizing 11Giraffes software solutions who wish to expand their network at a reduced capital cost. Existing BrightSign equipment supporting content updates via Ethernet or WiFi can be easily configured to receive content updates from 11Giraffes.

About 11Giraffes


Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and in-store audio solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (www.11giraffes.com)

HICKORY TAVERN MARKETING CAMPAIGN INTEGRATES LOCATION SPECIFIC DIGITAL SIGNAGE MESSAGING

November 14, 2012, Charlotte, North Carolina – 11Giraffes, smart business media, and Hickory Tavern, a casual dining restaurant/bar with 14 locations across North and South Carolina, collaborated to roll-out a sophisticated and easy-to-use content management system for multi-media customer interaction throughout every site. The digital signage solution was specifically designed to support presentation of real-time TV sports and news one area of the screen while promoting Hickory Tavern branded events and specials as needed in other viewing areas.

“The 11Giraffes team worked closely with our associates to understand our concerns and needs.” says Thom Perez, Marketing Representative for Hickory Tavern.  “Their genuine interest and commitment to address our marketing efforts were the most intense that I have ever experienced from a vendor.  Their first step was to make sure that I was completely up to speed on all aspects of the system.  11Giraffes gave me a brief training session that was specifically focused on addressing my most pressing concern.  In that session I learned a few functions that made our day-to-day interaction with the system much easier.  Then, within a few months a new system interface was released that addressed every essential need.  It did so to such an extent that I knew that my personal comments played a role in its continuous development which we utilize into our daily marketing/promotions functions.”

Connecting with a loyal customer base and the community has always been a strong drive in the company’s mission, and the ability to create main and sub playlists has enabled the restaurant group to cross promote events and specials throughout all locations.

Strong customer interaction with the digital signage platform helped promote patrons to vote for Hickory Tavern as a Finalist in ESPN’s North America’s Best Sports Bar in 2012.

About 11Giraffes


Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and in-store audio solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (www.11giraffes.com)

About Hickory Tavern
Founded in 1997, the Hickory Tavern network has grown to include businesses in 14 communities throughout North Carolina and Spartanburg, SC. Our unique brand of casual dining, lively bar atmosphere, and sports enthusiasm provides the perfect destination no matter what the time of day. We are constantly growing so if you don't have a Hickory Tavern near you right now stay tuned - there may be one coming to your neighborhood soon!

SIMPLIFY THE DIGITAL ADVERTISING PROCESS WITH NEWLY ENHANCED CAMPAIGN CREATION FEATURES

October 8, 2012, Charlotte, North Carolina – 11Giraffes, smart business media, just released the newest campaign enhancements in the Cobalt Digital Signage system. By applying metadata tags to individual media files and media player locations, content may be automatically assigned and scheduling. “Our new tag-based scheduling campaign management tool will aid large brands and advertising networks in much more efficiently scheduling new media”, said Jim Marascio, Chief Technology Officer and Vice President of Operations at 11Giraffes.

Additionally, newly integrated tutorial videos are strategically located throughout entire digital media management system. These videos visually demonstrate to all users the basic “how-to” instructions of the campaign management and other software functionality. The innovative self-help video integration reinforces a key advantage of the Cobalt system – by adding to the visual simplicity of the user-friendly interface so everyone can easily navigate and create content quickly.

“We’re very excited to continue the Cobalt service evolution in ways that improve the overall user experience, and support large-scale deployments” said Marascio.

About 11Giraffes


Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and in-store audio solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (www.11giraffes.com)

NEW AUDIO MESSAGING FEATURE OFFERS MORE FLEXIBILE OPTIONS IN DIGITAL ADVERTISING CAMPAIGNS

October 1, 2012, Charlotte, North Carolina – 11Giraffes, smart business media, has just released the two newest audio features to their Cobalt and Marquee Digital Media platforms. Users now may upload and schedule their own audio messages, presenting them for on-hold messaging purposes, or insert them within music programming for in-store music applications also managed within 11Giraffes Digital Media solutions.



Additionally, 11Giraffes media player software is now enhanced to support up to three zones of audio on existing media player hardware. Doing so allows for digital signage audio and video, along with any two music – with or without messaging – or stand-alone audio messaging programs to be presented from a single media player. “These latest enhancements allow 11Giraffes to provide the industry’s first complete business media solution” said Rudy Alexander, President and CEO of 11Giraffes. “The 11Giraffes solution creates an opportunity for brands to reduce the capital costs involved in large-scale deployments and establishes a single easy-to-use solution for management of in-store media applications.”

About 11Giraffes


Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital media solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (www.11giraffes.com)

BlueFox continues to deliver content to 11Giraffes networks

Rennes, France, September 3, 2012 - 11Giraffes, digital signage player and software manufacturer from North Carolina just re-signed a 2 years contract for content delivery for their Canada and US networks with BlueFox, European-based, but worldwide acting content provider. The content is used for 11Giraffes retail, hospitality and healthcare networks in the US and in Canada. Jim Marascio, CTO of 11Giraffes, says “We are very satisfied with BlueFox’s ability to provide high-quality content at an affordable price. Their customer service is excellent and they easily respond in a very reliable way to our technical business needs.”

BlueFox expanded in the US two years ago. “The US is an important market for us” states Guillaume de La Tour, chairman and founder of BlueFox, “that’s why I will be more and more present in the US and spend a lot of time overseas to help to significantly grow sales in this biggest DOOH market around the world. And we have a lot of interesting new developments in the pipeline to better serve the market”.

BlueFox offers high value “out of the shelf” and customized content solutions for the global dooh market, from feeds to video footage and creation of entire custom content channels.

Headquartered in Charlotte, North Carolina, 11Giraffes provides affordable, innovative and easy-to-use digital signage and complete business media solutions to companies across North America.  The company’s software and hardware products are distributed through a large network of dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores.  11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters.

Contact:
BlueFox
Andrea Le Vot
+33(0)2 99 63 94 13
andrealevot@bluefox.fr

11Giraffes and The PPL partner on spectacular digital signage during DNC2012

August 22, 2012, Charlotte, North Carolina - The PPL is pleased to announce that 11Giraffes, a premier Charlotte-based digital signage company, and Watusi Creative, a locally based creative studio with a civic-minded edge, have joined as sponsors of the DNC’s only independent media space.

“11Giraffes is pleased to be working with The PPL and Watusi Creative to support such a historic event in our hometown of Charlotte.” says 11Giraffes Chief Technology Officer, Jim Marascio.  “The digital signage strategy and content provided by The PPL and their partners will prove a welcome amenity to this workspace during the DNC.”

"I feel very fortunate to have been involved with The PPL from the beginning." says Watusi Creative Principal Shawn Gentry. "Not only have I had the opportunity to work with such a diverse and talented crew, but I've also been able to see the entire project develop from ideas and discourse, to an incredible feature-rich event.  My decision to bring on 11Giraffes to provide our signage was an easy one to make.  They are a leader in the digital signage industry and have their headquarters right here in Charlotte, so I have been able to work directly with CTO Jim Marascio and CEO Rudy Alexander to make things come together."

Digital signage provided by 11Giraffes will feature real-time integration with live social media and broadcast television coverage of Democratic National Convention events and commentary, along with event and activity schedules.  The solution will be presented in partnership with digital signage hardware providers, HP, NEC and Chief.



About The PPL

The PPL is more than a centrally located building in Uptown Charlotte that will serve as the hub of activity for 1,000 plus independent voices attending the Democratic National Convention. The PPL is the result of a grassroots effort to organize an energetic workspace, combined with engaging programming, for a diverse, creative community of non-credentialed bloggers, journalists, photographers, artists, and activists who will collectively provide the voice of healthy, respectful political discourse for the Democratic National Convention September 3 through 6. (www.watusicreative.com/watusi)



About 11Giraffes

Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and complete business media solutions to companies across the United States and Canada.  The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores.  11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (www.11giraffes.com)

Bass Pro Shops Selects Digital Signage Partner Bringing the Outdoor World Into Focus

November 29, 2011, Austin, Texas – DMX, Inc. and its digital signage partner, 11Giraffes, were selected by Bass Pro Shops to launch its new digital signage program throughout the United States and Canada. Offered under the DMX®MARQUEE brand, Bass Pro Shops is now displaying multiple screens per store in the Fishing, Hunting and Marine departments.

“We are excited to announce that Bass Pro Shops, the nation's leading retailer of outdoor gear, has selected our DMX®MARQUEE product to provide customers with a digital signage experience. DMX®MARQUEE, along with the current music and messaging services DMX provides to Bass Pro Shops, gives their customers a superior branded experience. Our partnership with 11Giraffes, which launched in January of this year, has been a truly exceptional example of our two companies bringing an excellent product to the marketplace,” said John Cullen, CEO of DMX.

Bass Pro Shops, known as The World's Greatest Outdoor Store, serves millions of people each year who pass through their doors seeking to satisfy their outdoor passions. The DMX®MARQUEE digital signage product will provide Bass Pro Shops with an outstanding tool with the flexibility for control at both the corporate and local levels – promoting their highly regarded brand, unsurpassed product line, and providing their customers with the information and knowledge they seek.

“It is most rewarding for our company to be part of this significant endeavor, and we look forward to working with our DMX partners and the Bass Pro Shops team to provide the very best in both product and service,” said Rudy Alexander, President and CEO of 11Giraffes.

About DMX

For over 40 years, DMX has been designing and delivering brand-enhancing services to over 100,000 businesses worldwide. The DMX suite of services provides companies with the tools to create an unforgettable consumer experience, through music licensing and promotion, video and digital signage, audio/visual system design, as well as scent, mobile and audio messaging solutions. DMX services allow businesses to create unique brand experiences through programming that targets and influences the mood and behavior of their customers. For more information please visit at www.dmx.com.

About 11Giraffes

Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (www.11giraffes.com)

About Bass Pro Shops

Bass Pro Shops -58 retail stores in 26 states and Canada visited by over 112 million people annually, international catalog and internet retailing, American Rod & Gun wholesale division selling to over 7,000 independently owned retail stores worldwide, Outdoor World Incentives also selling Bass Pro Shops gift cards through over 132,000 retail outlets across America and a restaurant division with 26 locations. For more information regarding Bass Pro Shops store locations, products or special events, please visit www.basspro.com. To request a free catalog call 1-800-BASS PRO.

Tracker Marine Group – Manufactures and sells Tracker, Nitro, SunTracker, Tahoe, Grizzly, and Mako boats through Bass Pro Shops retail stores and dealers worldwide. For more information go to www.trackermarine.com.

Resort Group – Big Cedar Lodge and other resort properties including restaurants and golf course. For more information go to www.big-cedar.com, www.bigcedarwildernessclub.com, or www.dogwoodcanyon.com

DMX® Announces New Music Capability On Marquee Digital Signage

June 21, 2011, Austin, Texas – DMX, Inc., who partnered with 11Giraffes in November 2010 to offer DMX®MARQUEE, an easy-to-use, affordable digital signage solution, will now offer music functionality to further enhance the digital signage solution.

“The addition of music to our digital signage solution portfolio of products is a natural progression of our integrated vision,” said John Cullen, CEO of DMX, “which today includes music, messaging, video and scent. DMX®MARQUEE is the perfect compliment to our business, and will provide an excellent solution for our customers.”

DMX®MARQUEE provides customers with the ability to manage their own music day-parting schedule via the same Marquee web management tool they use for their digital signage. They will be able to choose from 38 of the most popular DMX styles, including five holiday styles, and will have the freedom to schedule up to five styles at once.

DMX®MARQUEE has enhanced the digital signage experience by adding music to the visuals; the music and digital signage are now provided on one media player. “We worked closely with DMX on the launch of DMX®MARQUEE and we are thrilled to integrate the music capabilities for our digital customers.” said Rudy Alexander, President & CEO of 11Giraffes. “Our respective teams have shown outstanding commitment and cooperation, and we look forward to a strong and ongoing relationship.”

About DMX

Recognized as an international leader of experiential marketing services, DMX creates brand experiences using music, video/digital signage, audio and mobile messaging, scent marketing, and audio/visual systems design and installation. DMX services span physical and digital worlds - from in-store environments to online streaming music players and branded digital music stores to mobile messaging (SMS) and mobile web – for completely integrated solutions. Serving a wide variety of industries including retail, hospitality, restaurants, and many more, DMX helps create unique and unforgettable customer experiences.  DMX also provides digital music solutions for satellite and residential cable operators. For more information please visit DMX at www.dmx.com.

About 11Giraffes
Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (http://www.11giraffes.com)

THE CREATIVE PROCESS JUST GOT EASIER: Professional Images at Your Fingertips

Charlotte, NC, June 1, 2011 - 11Giraffes, innovative provider of digital signage solutions, has added new functionality to its showcase product, Cobalt Digital Signage. Enhancing its template-driven foundation, the Company has added a Cobalt Media Locker, filled with over 1,000 licensed images in 30 different verticals, carefully secured for use in the Cobalt templates. In addition to the Cobalt Media Locker, users will have access to My Media Locker; designed to provide users private media storage for their own frequently used images and videos.

The Cobalt Media Locker delivers high resolution, pre-sized images Cobalt users can easily insert into their chosen templates, helping to eliminate the all too often frustrating search for quality imagery. These enhanced capabilities give users significant new support as they craft their messages, reducing time between initial concept and finished content.

"Our users can quickly achieve professional results by accessing the growing Cobalt database of over 800 templates and adding images from these two media lockers." said Rudy Alexander, President & CEO of 11Giraffes. "This new functionality further strengthens our position as a leader in innovation and technology."

About 11Giraffes
Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage solutions to companies across North America. The company's software and hardware products are distributed through a network of dealers who are placing Cobalt Digital Signage in a wide range of industries including country clubs, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, resorts, educational facilities, manufacturing plants and C-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (www.11giraffes.com)

CAPTURING THE MAGIC OF QUICK RESPONSE: QR Codes & Cobalt Digital Signage

Charlotte, NC, April 4, 2011 - 11Giraffes, innovative provider of digital signage solutions, has added the ability to create and display QR (Quick Response) Codes within its affordable, easy-to-use Cobalt Digital Signage Solution. Embedded in digital signage content, these scannable 2-D bar codes provide specific information focused directly on the consumer at exactly the right time, and in the right place.

"The ability to generate QR Codes within Cobalt gives our users a powerful avenue to extend the reach of their brand and product beyond their digital signage, and in a manner that's trackable," said Jim Marascio, Chief Technology Officer, 11Giraffes.

Adding to Cobalt's flexibility, QR Codes (along with Microsoft Tags and JAGTAGs) can also be generated using a number of online tools and placed in Cobalt templates -- creating unique digital signage spots that easily incorporate these codes.

QR Codes are gaining a significant footprint in today's marketplace. Displayed on their digital signage screens, retailers can provide coupons, promotions, and additional product details or video right at the point of purchase. Universities are embracing digital signage QR Codes to deliver library and event information on campuses. Medical and dental offices are displaying QR Codes to provide detailed information to interested patients. Restaurants are encouraging return visits with promotional coupons.

"QR Codes could quite possibly be one of those game-changing technologies, and we want our customers to be right on the leading edge," said Rudy Alexander, President & CEO, 11Giraffes.

About 11Giraffes
Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage solutions to companies across North America. The company's software and hardware products are distributed through a network of dealers who are placing Cobalt Digital Signage in a wide range of industries including country clubs, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, resorts, educational facilities, manufacturing plants and C-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (www.11giraffes.com)