Chief Financial Officer Chuck is a CPA with more than 20 years of progressive financial and accounting experience. During the last 11 years, he has been a CFO within the aerospace, digital media networks and medical device manufacturing industries, providing strategic direction, supply chain productivity, financial and treasury services. Chuck has raised over $75M in private equity and acquired several businesses, from mid-sized to multi-billion dollar companies, negotiating contracts in China, the Middle East, Europe and throughout North America. He now brings his expertise, focus and commitment to the forefront as we continue to grow our company.
Chuck can be reached at cbackus.

Chief Technology Officer
Jim has a tremendous track record in developing technical operations and infrastructures for large-scale network enterprises. As Vice President of Network Operations for Muzak, Jim was responsible for facilitating Muzak’s transition to digital media while overseeing the company’s broadcast infrastructure. He led the Muzak team responsible for satellite, broadband and physical media distribution to nearly 400,000 customers. Jim now leads technical operations for 11Giraffes, developing the infrastructure to support the company’s explosive growth in the digital marketplace.

Jim can be reached at jmarascio.

Vice President Marketing and Creative Services
As Senior Vice President Operations for AT&T in Canada, Cherie was a member of the company’s senior negotiation team, responsible for over $6B in mergers and acquisitions, including negotiation of the company’s first brand licensing agreement. Cherie’s enthusiasm, creativity and leadership drove the AT&T brand with award winning advertising and extraordinary branded partnerships. Cherie now directs the marketing and creative services organizations as the passionate leader and champion of the 11Giraffes brand.

Cherie can be reached at cstowe.

Vice President Sales
With more than 15 years of successful sales, marketing and operations experience, Brian has a proven track record of designing and implementing effective global sales and marketing plans in new product/service launches, rebranding programs and product-to-service business transformation initiatives. Brian brings us an outstanding industry reputation built on integrity, focus and a genuine regard for stakeholders, clients and colleagues. At the core is his belief in building an exceptional client experience.

Brian can be reached at bhullinger.

Vice President, Channel Sales
Jim has over twenty-two years of experience in sales and marketing. He has worked in the technology industry with companies such as Sun Microsystems, Texas Instruments, and Siemens Energy and Automation, with extensive experience in the area of sales, strategic planning, budgeting, training and development. Previously, Jim was Southeast Regional Product Manager for Siemens, where he specialized in the area of Internet-based control systems for the oil, gas and chemical industries. Jim received his BS from Western Carolina University and Masters studies from Winthrop College.

Jim can be reached at jlaughridge.

Director of Operations
Mike is a seasoned operations executive with proven leadership in managing global organizational rollouts. He led the national deployment of high-speed networks for the hospitality industry including Hilton, Radisson Hotels, Intercontinental and Holiday Inn. Mike’s extensive international experience includes the highly successful global launch of an enterprise software package to support ORBCOMM’s satellite network. Mike is unflappable in his approach and provides steady, process-driven leadership as 11Giraffes executes network deployments in North America.

Mike can be reached at mmergenthaler.

Executive Assistant
Nancy brings a broad scope of organizational and project management skills to our company. Her 15-year business career has spanned paralegal assignments in law offices, commercial real estate firms and insurance venues. Nancy serves as Secretary for our corporate entity and with her good spirit and positive approach, she delivers a much-needed sense of order and discipline to our often hectic and fast-paced environment.

Nancy can be reached at nlaughridge.

Creative Director
Alvin has more than 25 years experience in developing sensory branding strategies that integrate sight, sound, motion and scent into dynamic and immersive retail and restaurant experiences. A keen interest in music’s ability to create powerful, emotionally charged experiences resulted in his development of the Audio Architecture concept, which quickly transformed the once moribund background music industry into a mission critical component of the retail landscape. Alvin continues to develop new ideas that will define the next generation of retail media experiences.

Alvin can be reached at acollis.

Partner, Brick Design Inc.
Brian can be reached at brian.

Board Director

Mr. McFall, retired President of Lockheed Martin Telecommunications, transformed this leading technology company’s satellite manufacturing capability into a global telecommunications services business, and established himself as a leader in the global mobile communications industry. Mr. McFall’s career spans over thirty years and he currently serves as a consultant on satellites and communications. He received his BS degree in Aerospace Engineering from the University of Maryland and a Masters Degree in Management Science from Penn State University.

Board Director

Dr. Wilson is a co-founder of the Elevator Channel/11Giraffes and is an emergency room physician currently serving as an independent contractor with several emergency room staffing companies. Dr. Wilson is also an active real estate developer and investor through Thomas Wilson Properties. He is a graduate of the University of Massachusetts and Jefferson Medical College.

Board Director

Dr. Heinen is the founder and owner of Lake Norman Animal Hospital in Mooresville, North Carolina. He founded the practice in 1985 which now includes six doctors. Dr. Heinen is also a cofounder of Candy Concepts. Dr. Heinen has served as a member of the Lincoln Bank (now First Charter Bank) Advisory Board and as the Chairman of the Iredell County Board of Health. Dr. Heinen is also an active real estate investor and developer. He received his Bachelor and Doctor of Veterinary Medicine degrees from the University of Georgia.

Board Director

Mr. Scates spent over 20 years with Science Application International Corporation, in the United States, England, and Venezuela and oversaw offices in Wales, Scotland and the Netherlands. He served in varying IT leadership roles as Corporate VP, Group Senior VP, Senior VP/Program Director and Director of Operations. He was responsible for the integration of IT functions, including the development and implementation of long-term strategies and standardization polices and procedures. Mr. Scates received his BA in mathematics at California State University, and his Masters in Management Science at USIU.

Board Director

Mr. Alexander brings over 20 years of leadership experience in software, technology and media/communications to his role as the company’s co-founder, President and CEO. Prior to forming the company in 2001, Mr. Alexander served as Managing Director and Vice President of Sales and Marketing for the U.S. and European offices with Engineous Software. He was also a member of the board of directors of the Asian subsidiary for Engineous Software. In 2005, Mr. Alexander was awarded the Entrepreneur of the Year award by the Charlotte Chamber of Commerce.