Retail used to be so different.

Marketing delivered the message, merchandising made the store and the product attractive and music gave the experience warmth and emotional depth.

It’s not that way anymore.

The digital revolution is everywhere, and, frankly, it’s overwhelming.

Today, you’re confronted with more mind-numbing choices than ever: custom music programs, digital signage networks, touch screens, WiFi, scent marketing, wayfinding, advertising, Bluetooth, interactive kiosk, RFID activated merchandising, in-store radio and TV.

The list goes on and on. So do the headaches.

Enter 11Giraffes.

We provide the tools; expertise and perspective you need to cut through the clutter and make an impression.

That lasts.

We spend time with you to understand your brand, vision and business goals. We take that knowledge and shape it artistically to create a custom program of music that gives your brand a voice. Then we select the relevant text and visuals to give your brand a look. We put the two together, choreographing sight and sound in a way that gives your brand personality and depth, allowing you to communicate with your customers as never before, creating an in-store experience in the moment that matters.

Leveraging your existing technologies, media assets, agency partnerships and branding strategies allows us to provide a variety of services starting with music and/or video content delivery up to and including the design and delivery of a comprehensive in-store media solution. Our technology and services can scale to deliver any portion of you digital media needs while providing you with greater control, flexibility and customization.

We deliver this outstanding experience on a unique technology platform that houses a sophisticated web portal and media management component that allows us to acquire, aggregate and create content for your brand, and deliver it exactly when and where you want. Our automated and scalable converged system enables our clients to deploy a very cost effective and flexible solution dramatically reducing their capital investment.

11Giraffes delivers a significant return on your in-store digital media investment by saving time and money with one player/receiver to install, one technology platform to maintain and a fully licensed and customized media solution that gives you centralized control for all of your locations.

Benefits:

• Brick-less and mortar-less store design enhancement and remodel opportunities – an inexpensive facelift
• Reduced capital installation costs, 30 to 50% over traditional digital signage and digital music deployments
• Increased consumer in-store times and conversion rates
• Reduced digital media network operational costs, 10-30%
• Centralized control with regionally customizable options – appeal to your customers unique needs throughout the world
• Single source contact for support and maintenance
• Reductions of in-store print media costs and change delays
• Properly deployed and executed in-store media can serve as your electronic sales person reducing labor costs
• Converged media solutions can result in greater ROO (Return on Objectives)